Gastro Health & Nutrition

Summary

Gastro Health & Nutrition, a gastroenterology practice based in Victoria, Katy, and Cypress, Texas, faced challenges with their online presence due to duplicate content on their website. To overcome this and achieve top rankings on Google SERPs and Local 3-Pack results, they hired us to implement a comprehensive strategy including website design, search engine optimization, Google Ads, branding, and media placement.

They started with one practice and one doctor in Victoria, and after ten years of no marketing, took the plunge — and in less than seven years have expanded to three locations and almost a dozen providers.

The marketing efforts resulted in Gastro Health & Nutrition achieving top 3 search results for all target search terms within the first year, outranking established practices in the area. Today they are one of the largest GI firms in the Greater West Houston area.

How We Did It

Developed a Comprehensive Strategy

We developed a comprehensive strategy that included website design with strong user experience, search engine optimization, Google Ads, branding, and media placement. We started by creating a new website that was optimized for search engines and provided a seamless user experience. We also implemented local SEO strategies, including Google Business Profile optimization, citation building, and local content development, to improve visibility in local search results.

Launched an Advertising Campaign

We launched Google Ads campaigns to reach potential patients actively searching for gastroenterologists in their area. Our branding efforts included creating a consistent brand identity across all marketing channels, including social media, email marketing, and advertising.

To increase the practice's media exposure, we secured media placements in local newspapers, magazines, and online publications, highlighting their expertise in gastroenterology.

A New Website

The practice's former site was built with unoriginal content, which led it to rank exceptionally low in search results, meaning it was not seen by the number of users it should have been.

The new website was built to improve the number of unique users visiting the site by creating unique content and providing search engine optimization. Once the site had been created and its new content added, it became clear through multiple analyses that Gastro Health & Nutrition would become the practice to beat, despite its relative recency compared with other established practices in the area.

Results

Within 60 days of implementing our strategy, Gastro Health & Nutrition achieved its target of top 3 positioning on Google SERPs and Local 3-Pack results. The practice's new location in Katy also achieved top 3 search results for all of its target search terms within the first year, outranking established practices that had been in the area for over a decade.

Today, Gastro Health & Nutrition has three doctors and multiple additional providers, including nurse practitioners, making it one of the largest GI firms in the Greater West Houston area. The work has also led to the owning physician referring over a dozen other doctors and multiple business owners, and to the practice owner launching over half a dozen additional businesses we are now the agency of record for.

Conclusion

A comprehensive strategy helped Gastro Health & Nutrition achieve its marketing goals and become one of the largest GI firms in the Greater West Houston area. That success has since led to multiple new clients and business ventures, proving the effectiveness of an integrated digital marketing approach.